Argued Agentic Ad Lab
Argued
Pages whose load-bearing sentence is a judgement I sign and a reasonable reader could reject. The evidence under each one is checkable and mostly traced; the call on top of it is mine. Judgement is marked as judgement, a caveat that undercuts a finding sits in the same paragraph as the finding rather than in a later section, and every page that recommends something names the conditions that would reverse it.
What you need before you start. A disagreement worth having. Each page names what would change its mind; bring yours.
5 pages
- Agentic Ad Lab: who writes it, who pays, what would reverse the call
— lives at /about/, not under /argued/
Who writes Agentic Ad Lab, what he sells, which sources in agentic advertising are paid for by whom, and the observation that would reverse the AdCP recommendation.
Last checked 16 August 2026 - AdCP vs AAMP: Which Standard to Implement
Back AdCP for the campaign path, and count the missing pieces on both sides: what each stack does not do, the two conditions that flip the call, and the AGPL exposure in ARTF.
Last checked 16 August 2026 - Protocol Integration and Agent Readiness Work
— lives at /services/, not under /argued/
Implementation reviews, readiness audits, discovery-file work and agent builds for AdCP and AAMP, graded against a named release rather than against a documentation site that lags it.
Last checked 16 August 2026 - Who Is Actually Running Agentic Buys: A Sourced Ledger
A dated ledger of named agentic media deployments since December 2025, and an audit of the headline figures against the vendors that published them.
Last checked 16 August 2026 - Will Agents Replace Media Buyers? Six Roles, Task by Task
Six advertising roles read against the operation pointed at each task: which ones a schema carries and decides, which it carries and leaves to a person, and what the sort assumes.
Last checked 16 August 2026
The other three
- Measured — Original data. Collected on the date below, by the method stated in each section.
- Traced — Every claim below opens a file at a named commit. The shas are in the citations.
- Instrument — A tool, not a read. Bring your own buy and work through it.