Traced / Agentic Ad Lab

Traced

Pages where every load-bearing claim is confirmable by opening a file at a pinned commit. Full forty-character shas, never a branch name; the version the pin resolves to agrees with the version the prose claims about; a claim about a response shape cites a response schema rather than a request schema. If a sentence here is wrong, the file that proves it is one click away.

What you need before you start. A tolerance for reading schemas. Every claim resolves to a file you can open.

4 pages

• AAMP Status: What IAB Tech Lab Has Published, and What Pinning It Gets You
  Eight IAB Tech Lab repositories carry the AAMP label. One holds a published specification, AAMP 2.3 appears in none of them, and the tag both reference agents pin reports version 0.1.0.
  Last checked 16 August 2026
• Agentic Advertising Standards: The Version You Can Put in a Contract
  Two agentic standards cover advertising. AdCP publishes a wire pin, a version oracle and a support window you can cite in an agreement; AAMP publishes tags that carry no date and no signature.
  Last checked 16 August 2026
• How a Machine Buys Media: 13 Operations, and Which Rules Bind
  One CTV campaign traced call by call through AdCP 3.1.13 and AAMP, with both stacks run against hand-built payloads to separate the rules a validator enforces from the rules only described.
  Last checked 16 August 2026
• Five Gaps in the Agentic Ad Stacks, and the Two That Have Not Moved
  AdCP 3.1.13 put a named counting authority, final records, invoice status and a remedy menu on the wire. Its own non-goals page still says none of that exists.
  Last checked 16 August 2026

The other three

• Measured — Original data. Collected on the date below, by the method stated in each section.
• Argued — A judgement, signed. The evidence is checkable; the conclusion is mine to defend.
• Instrument — A tool, not a read. Bring your own buy and work through it.